Parineeti to promote cocoa-based moisturising lotion

Vivacious Parineeti Chopra will soon be seen in a new commercial endorsing a moisturising lotion that promises to take care of winter woes and ensure proper skincare in the harsh months ahead.

The National Award winner will endorse Emami Ltd’s new variant of skincare products – ABoroPlus Cocoa Soft Moisturising Lotion.

"Parineeti is the latest entrant to the Emami endorsers’ club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan and Kangana Ranaut.

"The new variant of the BoroPlus range of skincare products is developed by Ayurvedic and international skin experts and packs in the goodness of natural ingredients," a statement said on Monday.

The new ad film will run in cinema halls with blockbuster movies and will also be promoted digitally.

"The film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka," the statement said.